Preparing your logo file for print: resolution, formats and colours
The single biggest cause of a disappointing print is a low-quality logo file — usually one saved from a website or a WhatsApp forward. The good news is that fixing it takes five minutes if you know what to look for.
Vector beats everything
If your designer gave you an AI, EPS, SVG or vector PDF file, use that (export it as a PDF to upload). Vector artwork is made of shapes rather than pixels, so it can be scaled to a full-back print or shrunk to a pen barrel with perfectly sharp edges.
If you only have an image, check the resolution
For PNG or JPG files, aim for 300 DPI at the final print size. In practical terms: a 3-inch chest logo needs to be at least 900 pixels wide, and a 10-inch back print needs about 3,000 pixels. Images sent over WhatsApp are compressed heavily — ask for the file by email or as a "document" attachment instead.
Use a transparent background
A PNG with a transparent background prints only your logo. A JPG always has a background, and a white box around a logo on a navy polo is the most common mistake we catch at the mockup stage. If your logo only exists on a white background, tell us in the instructions and our design team will remove it.
Colours: tell us what matters
Screens show colour in RGB, while printers work in CMYK and embroidery uses thread shades, so tiny shifts are normal. If you have brand colour codes — Pantone, CMYK or HEX — add them in the instructions and we will match as closely as the method allows. Also mention if the logo should change to white or a single colour on dark garments.
What happens after you upload
Every file is checked by a person, not just software. If something will not print well we will tell you before production and, where possible, redraw it. You always approve a mockup first — so the worst case is a short delay, never a bad batch.
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